The Wella Professionals EIMI Shape Me 48 Hour Gel is an advanced technology gel, developed with a polymer complex and thermal memory. Not like any other styling product this gel is activated from heat, so whether you are blow-drying your hair into a style or using heat appliances your hair will hold unbelievably for up to 48 hours.
Take a small amount in your hand and rub them together. Apply evenly on wet or dry hair from roots to ends.
